Given the brand’s wide range of household essentials, we developed relatable and practical content, showcasing quick and easy recipes using Laziz products. We engaged the community through partnerships with influencers, educational content, and health-focused posts, both graphical and human-centric. Seasonal and cultural marketing strategies included celebrating holidays such as Easter, Christmas, Valentine’s Day, and Eid with giveaways and customer engagement initiatives. Paid campaigns and reputation management, including responding to customer messages, were also implemented.